Did you find our offer appealing? Then it is time you found out more about what writing for us involves!

As mentioned on other occasions, we provide professional content for various websites. This content is mostly used for SEO (Search Engines Optimization) purposes and has to meet certain requirements for the understanding of which the following terms are vital:

Frequently Used Terms


They are words or phrases people use when searching for information online, based on which the search engines make up their lists of results. Introducing these words or phrases in a website’s content usually helps improving that website’s ranking, on the condition that the words/phrases in question be used following certain density and placement patterns.

Most of our clients require that the keywords be used with a density of 1%, meaning once for every one hundred words. As for placement, the first and the last sentences of the articles are usually mandatory, and subtitles are highly appreciated.


Also known as secondary keywords or Latent Semantic Indexing, they are meant to ensure that the search engines index a website properly and recommend it to the right category of visitors. When provided, they should be used once or twice, anywhere in the article body.

Headings and subheadings

Also referred to as titles and subtitles, they are meant to divide and organize the text, helping the readers identify the subject of the various content sections, making the text easier to follow and drawing the readers’ attention.

As a result, sometimes, one of the requirements regarding the keywords is that they be placed in 1, 2, 3 headings, where heading 1 usually refers to the title, and heading 2 and 3 to subtitles, classifying them by importance.

Call to action

Some of the materials we write have to encourage readers to buy a certain product or try certain services. The explicit phrase or paragraph that expresses this recommendation is referred to as call to action.

Types of Content

Informative articles

They are either published on the clients’ blogs or on articles directories. You can find detailed instructions and guidelines on how these articles should be written here.

Sales copies

The content in this category is usually published on the websites’ home pages and is designed to present the products or services the website offers in a positive light, in order to attract potential customers and convince them to order.


Written around products and services in various categories, they usually have to cover the following:

Introduction: It should present the name of the product/service, the client category it is addressed to and the needs it answers.

Presentation: It should provide general information on the product/service, the way it was developed, what sets it apart from other products in its category, etc.

Features/Characteristics: Bullets lists are highly appreciated, and, if possible, each feature should be exposed in one sentence or phrase.

Advantages vs. disadvantages: Again, bullet lists call the shots, and since the content is usually ordered by the marketers of the products or services to be reviewed, it is important for the advantages to exceed the disadvantages both in number and importance. If possible, the disadvantages should be minor and with positive implications.

Customer reviews: This part should some up what most customers have to say, again in a favorable light, emphasizing the benefits the product/service has to offer and minimizing any disadvantages.

Conclusion: It should follow naturally and confirm the viability of the product/service reviewed.


They are short writings meant to describe online products in a creative and lighthearted manner.

General Requirements

  • Instructions should be followed to the letter. Each project is accompanied by specific instructions (regarding the text structure and formatting, the density and placement of keywords and the message to be transmitted) that both the writers and the editors have to meet.
  • The content should be 100 % original. Writers are free to use any sources they find, on the condition that they rephrase the information in their own words.
  • Paragraphs should not exceed 4-5 short sentences and the spacing between them should be of one row. This way, the text is easier to follow and captures the reader’s attention.
  • No products, companies or websites should be mentioned in the content other than those provided in the instructions.
  • Writers are asked to put themselves in the readers’ shoes when writing, in order to make sure they meet the readers’ expectations and they provide clear and useful information.
  • When completing a project, each writer should read it carefully from the beginning to the end, in order to make sure it follows the instructions, it is grammatically and structurally proficient and delivers the intended message.

Don’t worry! Even if some of the information above is new to you or this is your first time writing website content, the instructions we provide are very detailed and easy to follow.

Besides, someone from our team will always be here to guide you along, answer your questions and provide the examples you need in order to achieve the best results.

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